Advertising, Marketing and promotion ('AMP') expenses incurred by Importer not required to be added in value of imported goods; Appeal dismissed by SC

EXCISE/ST/VAT : Appeal against Tribunal's order holding that marketing, advertising, sponsorship and promotional expenses/payments made by importer-distributor to promote foreign sports brand being not a condition of sale of such goods by foreign company, were not liable to be included in value of imported goods, dismissed

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