Exp. towards corporate brand identity exercise & logo design wasn’t capital in nature: ITAT

IT : Where assessee-real estate developer engaged the services of one Ogilvy for the purpose of corporate brand identity exercise, logo design and collateral design, this would be in the nature of general expenses not attributable to any project and payment to the extent it relates to the aforesaid expenses cannot be capitalised and had to be allowed as revenue expenditure

from www.taxmann.com Latest Case Laws https://www.taxmann.com/topstories/101010000000184435/exp-towards-corporate-brand-identity-exercise-logo-design-wasn’t-capital-in-nature-itat.aspx