Monday, August 27, 2018

No TP adjustments if AMP expenses were incurred for increasing sales volume & not for brand promotion

IT/ILT: Where assessee, a subsidiary of 'Sony Ericsson', engaged in business of importing and selling mobile phones manufactured by AE in domestic market, incurred certain AMP expenses for increasing its sale volume in India and not for brand building of AE, no ALP adjustment could be made in respect of expenses so incurred

from www.taxmann.com Latest Case Laws https://ift.tt/2MygjFf

No comments:

Post a Comment

AO can’t disallow cost of improvement merely relying on enquiries made with assessee’s neighbour: ITAT

INCOME TAX : Where assessee had purchased a flat and incurred expenditure of Rs. 23 lakhs for purpose of renovating house and Assessing Offi...